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Mayrhofen wears two distinctly different hats. Many young or youngish visitors like it for its lively nightlife. But it is also an excellent family resort: its amenities include highly regarded kindergartens and a fun pool with a special children's area. Fortunately, the liveliest of the nightlife is confined to a few very popular places, easily avoided by families in such a large resort. The Zillertal pass covers all the resorts in the valley, including the excellent glacier at Hintertux. If you're thinking of spending more than a day up there, there is something to be said for basing yourself closer to the glacier - perhaps at Lanersbach, a pretty, rustic village with a respectable local ski area. Mayrhofen is a large resort - big enough to be called a town, but not town like in character.
It's essentially a traditional little village of a few bars, restaurants, hotels large and small, and sports shops - but multiplied twenty-fold. As the village has grown, architecture has been kept traditional, but the place is so sprawling and commercialised it can hardly be considered charming. The main street is surrounded by almost every kind of tourist amenity. Despite its 'lively' reputation, Mayrhofen is not dominated by lager louts. They exist, but tend to congregate in a few particular and easily avoided bars.