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Lech is one of the most glamorous and expensive resorts in Austria. It shares a ski area with neighbouring and equally upmarket Ziirs. The skiing could fairly easily be linked with that of neighbouring St Anton. The fact that it hasn't been emphasises the difference between Ziirs' and Lech's rich and royal visitors and the hoi polloi of its equally famous neighbour. Lech is for those who don't mind fur coats, do like well groomed, snow sure, easy piste skiing and are content to enjoy a comfortable winter holiday in pampered comfort and style in a traditional Alpine village. There is challenging skiing available (mainly off-piste) and the tough skiing of St Anton is only a short bus- or car-ride away. But it is the part-time skier, who enjoys the apres and the strolling as much as the skiing, who will get the most out of the resort. Lech is Austria's answer to glitz-and-glamour resorts such as Courchevel and Zermatt. People come here to be seen.
The village offers cosy old-world Austrian charm, complete with onion-domed church and covered wooden bridge over the river, combined with every modern convenience. It lies in a small valley with good views of the mountains on all sides. The main street is bordered on one side by the Lech, a gurgling river, and by enticing and pricey shops on the other. In good weather it is a picture of open air cafes, dancing in the street and a fashion show of fur coats and horse-drawn carriages. There are no towering monstrosities in Lech and the village remains picturesque despite its growth and popularity .The clientele is largely German and Austrian, with very few Brits. The fur coat count is one of the highest in the Alps. And it helps to be able to afford a helicopter transfer out if the high Flexen Pass on the road in and out is shut - which it can be for days on end after an exceptional snowfall.The first settlers in Lech came from the Valais region of Switzerland in the llth century. The village is named after the river Lech, originally the 'Licca' which means stone water. Skiing started in the early 1900s. The Lech ski school was founded in 1925 and the first T-bar was built in 1939. Lech's most famous son is Patrick Ortlieb, Albertville Olympic Downhill champion in 1992. He was born and learned his skiing in Oberlech